This is the second installment of the “countdown” posts I’m doing for shewrites.com.
In my last post I chronicled the long and winding road I travelled to a contract for my new memoir. I feel incredibly lucky, but, as I’m sure you know, getting a book contract is only part of the publishing picture.
In the same message telling my wonderful agent that my memoir had been accepted, the kindly editor added a kind of warning, or at least a very strong recommendation, despite her enthusiasm for the book: “Nancy will have to work on her platform.” Platform?
I was not completely bewildered by the phrase—translated by the editor as the need for me to develop an “online presence.” I had heard it before. Indeed, I had entered the “platform” world with What They Saved. And shared my struggles with the process of self-promotion (at the heart of the platform) in this very column. I described the injunction to launch news of my work into the vast Internet ether as a sado-masochistic plot. A twisted plot in which I became my own torturer. After all, I was promoting “me.” So why was I complaining? And to whom was I complaining?
I learned a lot and even enjoyed my book launch. So this is what “real” (read: non-academic) writers do. But now that I’m ready for another go-round in dizzying trade book land, I’m having that sinking feeling again. It’s not enough to write your book, you have to take it to market. It’s time to take out the whip.
At this point in my countdown, I have no idea whether I am successfully platforming, or whether my shameless self-promotion has accomplished what it is meant to do. Has my online self come into existence? Will that make a difference in the book’s fate?
Is platforming even a verb? Maybe not, but hey there’s: Tweeting, Tumblring, blogging, Facebooking, just to name a few of the activities that have been urged upon me and that I’ve done, with a little help from my friendly publicist, who is a fan of Tumblr; ditto for Twitter. (Tweet: Pretend you are sending newspaper clippings to your friends. Remember, like your father used to do?) I comb newspapers and magazines looking for something to comment on. Oh, and there’s Goodreads. (Well, I would be reading anyway, wouldn’t I?) As far as I can tell, Goodreads is a place where my publisher gives away book galleys for free. (A good reader is someone who knows a bargain when she sees one?)
Um, should I participate in something that’s not a real word—tumblr?—to tumblr? (tumble +bumble+blunder?), though tweet probably is one by now, since everybody does it. Am I not contributing to the illiteracy problem in our country? Next I’ll be saying “awesome.” Every week, at the instigation of my web designer, I post a meditation on the diary page of my website, instead of preparing my seminar. My students can just check out my website if they want to know what I’m thinking!
At least I have eschewed LinkedIn (that must have been the inspiration for leaning in, another unfortunate coinage), and a few other web activities that are supposed to be good for one’s profile (platform?)
There’s also the fact, if we think about these words literally, that for a woman of a certain age, by which I mean a woman like me in her seventies, standing on a platform, or showing one’s face in profile, may not really be a selling point. And above all, no “selfies.”
Only time will tell. For now, given my grouchy temperament and my Jewish anxiety genes, a shameful confession: despite immense gratitude that I’m finally publishing my memoir, I can’t help feeling I’d rather be home trying to write another book than out there (is there a there there?) trying to sell one. In the end, it’s less lonely.